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The Drum Magazine: Friday 13th April


By The Drum | Editorial

April 13, 2012 | 3 min read

A taster of what's in our latest issue out Friday 13th April

Analytics – A special report

The latest issue of The Drum magazine comes with a special analytics report. More than ever, data measurement and analysis is essential to online marketing strategy. Here we examine this heady topic, looking at how the pending cookie law will impact on analytics, and exploring the key trends and challenges in the industry, from those in the know. This report includes:- The Drum’s quick guide to analytics- Industry overview: Ron Person, director of analytics at Sitecore, provides a timely insight into the changes waiting to shake up web analytics- A feature on how the cookie law will affect the analytics industry- A Q&A section, with comment from the industry, on the various issues affecting analytics- Knowledge Banks giving insight into data tracking, Google Analytics and Engagement AnalyticsAnd much more….

Olympics – Cover story

With London 2012 fast approaching, The Drum takes a look at how brands can capitalise on the Games without veering into ambush marketing territory. Interview with FordFord’s social media campaigns have trail blazed in the auto industry. The Drum catches up with the man behind Ford’s social media strategy, Scott Monty, to find out what’s driving the company’s social culture. Last WordDuncan Parry, COO of STEAK, takes the last word this issue and discusses the problems facing Groupon following its launch onto the US stock market.

Analysis and Agenda

AdvertisingLarge format display advertising winning online eyeball battleVideo and social media advertising increases eight-fold since 2008 MediaPay-TV losing ground to digital streaming Social MediaFacebook the most searched for brand in UK96% of 18-24 year olds use Facebook via mobiles DigitalCan you teach code in a day to those who don’t know their CSS from their elbow?image by: COUROSA

The Works - The latest creative campaigns

In this issue we look at some of the latest creative work, including:- Goosebumps brand consultancy work for Brooke Boot- FremantleMedia Enterprises’ Buyers’ Book, created by 999 Design- Jkr’s packaging redesign for online grocery retailer Ocado- Neo’s work with Sova, the national charity, to refine its strategic focus and brand- Status Digital’s functional design overhaul for Sheerluxe.comAnd more… Pitch newsA round-up of the new business news - from pitches and wins to losses and reviewsPeople newsA look at who has moved where in the marketing and media industries, both client-side and agencyThe magazine regularly includes: In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends


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