Ford London 2012 Olympics Analytics

The Drum 13 April 2012: Subscribers can download a PDF of the latest issue here


By The Drum Team, Editorial

April 13, 2012 | 2 min read

Download your copy of the latest issue of The Drum magazine, which includes an interview with Ford’s head of social media, as well as a feature on the Olympics and what it means for marketers. The magazine also includes a web analytics supplement.

Analytics – A special report More than ever, data measurement and analysis is essential to online marketing strategy. In our special analytics supplement, we examine this heady topic, looking at how the pending cookie law will impact on analytics, and exploring the key trends and challenges in the industry, from those in the know.This report includes an industry overview from Ron Person, director of analytics at Sitecore, provides a timely insight into the changes waiting to shake up web analytics, a feature on how the cookie law will affect the analytics industry and a Q&A section, with comment from the industry, on the various issues affecting analytics.Olympics – Cover storyWith London 2012 fast approaching, The Drum takes a look at how brands can capitalise on the Games without veering into ambush marketing territory. Interview with FordFord’s social media campaigns have trail blazed in the auto industry. The Drum catches up with the man behind Ford’s social media strategy, Scott Monty, to find out what’s driving the company’s social culture.The Works - The latest creative campaignsIn this issue we look at some of the latest creative work, including:
  • Goosebumps brand consultancy work for Brooke Boot
  • FremantleMedia Enterprises’ Buyers’ Book, created by 999 Design
  • Jkr’s packaging redesign for online grocery retailer Ocado
  • Neo’s work with Sova, the national charity, to refine its strategic focus and brand
  • Status Digital’s functional design overhaul for
Ford London 2012 Olympics Analytics

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