The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Boris Johnson Transport For London (TFL)

Christian group behind ‘gay cure’ ad looks to sue Boris Johnson and CBS Outdoor

Author

By The Drum Team, Editorial

April 13, 2012 | 2 min read

The Christian group which was banned by Transport for London and Boris Johnson from running its ad claiming that gay people could be cured through therapy, is said to be starting legal proceedings against the London Mayor and CBS Outdoor.

According to the Independent, Manchester law firm Aughton Ainsworth has been hired for the legal proceedings, looking into breach of contract as well as breach of human rights under articles nine and ten of the Human Rights Act.

It has been said that CBS Outdoor referred the ad to TfL because of its nature, with Boris Johnston deciding to pull the ad – due to run next week – because of its offensive nature.

More on this as it breaks.

UPDATED: CBS Outdoor said: "You may have seen some press coverage regarding an Anglican Mainstream and the Core Issues campaign originally scheduled to run on London buses next week. The adverts are not currently running on any London Buses and they will not do so.

"CBS Outdoor UK is fully compliant with all statutory restrictions and voluntary codes relating to advertising. Advice was sought from the Committee of Advertising Practice (CAP). Furthermore, we believe the advert itself complies with Advertising Standards Authority (ASA) guidelines and does not breach any UK ad regulations.

"However, due to the sensitivity of the advert, we brought it to the attention of TfL who decided not to run it on London’s bus or transport networks."

Transport for London added: "“This advertisement has just been brought to our attention by our advertising agency, CBSO and we have decided that it should not run on London’s bus or transport networks. We do not believe that these specific ads are consistent with TfL’s commitment to a tolerant and inclusive London.

“The adverts are not currently running on any London Buses and they will not do so.”

Boris Johnson Transport For London (TFL)

Content created with:

CBS Outdoor

Find out more

More from Boris Johnson

View all

Trending

Industry insights

View all
Add your own content +