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University of Cambridge creates game with TAMBA to help English language learners


By The Drum Team | Editorial

April 12, 2012 | 1 min read

University of Cambridge ESOL has unveiled a social media game, created by TAMBA, to help learners improve their English language ability.

The game, called ‘Academy Island’, follows an unknown alien life form who landed on earth today has had to learn the English language to get by in a range of social situations.

Lorna Pedersen, Cambridge ESOL’s digital manager, said: “Educational computer games can be a really good way of exposing learners to the English language and this has been the driving force behind Academy Island.

“We’ve worked with experts to create an environment which encourages learners to improve their key language skills in a progressive but fun way.”

Players who take on the Academy Island challenge can post their scores on a global leader board through their Facebook profile.

Kay Hammond, CEO of TAMBA, said: “We were delighted to win this brief as edugaming is often overlooked. Gamifying the learning experience increases emotional investment, helping the player acquire knowledge almost subconsciously through interaction with the game environment.”

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TAMBA is a multi-award-winning viral and digital marketing agency specialising in social network applications, viral games and iPhone applications. We produce exciting, engaging and interactive campaigns across a plethora of social networks and work for brands and on a white-label basis, for agencies. Follow us on Twitter

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