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TalkSPORT Rugby Aviva

talkSPORT agrees deal to broadcast live commentary of the Aviva Premiership rugby final


By The Drum Team | Editorial

April 12, 2012 | 1 min read

talkSPORT has agreed a deal with Premiership Rugby to broadcast live commentary of the Aviva Premiership semi-finals and final.

Both semi-finals take place on Saturday 12 May, with the final on 26 May.

Dan Kiddle, the head of marketing and partnerships at Premiership Rugby, said: "I'm delighted to be working closely with talkSPORT for the culmination of another exciting Aviva Premiership Rugby season.

"This strategic alliance will allow both brands to reach new audiences and will further strengthen Premiership Rugby's ability to deliver news and exclusive interviews to rugby fans."

As well as the commentary broadcasting, Full Contact, talkSPORT’s Sunday evening rugby show, will have exclusive guests from the Aviva Premiership.

Moz Dee, talkSPORT programme director, said: “Our commitment to live rugby has grown over the past few years and proved really popular with both listeners and advertisers. As the Aviva Premiership season reaches its pinnacle it’s fantastic news that we’re able to bring full commentary of these three key games to listeners.”

The radio channel will receive prominent branding at the Aviva Premiership final at Twickenham.

TalkSPORT Rugby Aviva

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