The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Sony Technology Drum News

Sony CEO confirms 10,000 job losses in next year as it aims to turn around fortunes


By The Drum Team | Editorial

April 12, 2012 | 1 min read

Consumer electronic manufacturer Sony’s CEO Kazuo Hirai has confirmed the loss of 10,000 jobs will take place as it aims to revitalise its electronics business, and focus more on the digital mobile sector.

The news of the job losses, affecting 6% of the company’s workforce, was leaked at the beginning of this week, with the business set to strengthen its core business within digital imaging, game and mobile, while aiming to turnaround its ailing TV business as well.

On Tuesday, the company then forecast record losses in the past year, totalling around $6.4bn, double previous estimates.

The cost of the restructure has been estimated at $926m (£581m)over the next 12 months.

It has also been announced that Sony intends to focus on the creation of new business and innovation to turn around its fortunes, targeting mid-to-long-term growth within medial and 4k-related technologies.

Sony Technology Drum News

More from Sony

View all


Industry insights

View all
Add your own content +