The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

April 12, 2012 | 1 min read

Tipp-Ex has launched a new interactive YouTube ad with Buzzman, again featuring the hunter and the bear, who in this campaign ask the viewer to help save them as a meteorite threatens to ruin their party.

There are 46 scenes to choose from in the ad, as the hunter removes the year mentioned in the video link and asks the viewer to change the date in order to save them; with options allowing the pair to celebrate the anniversary of their first meeting on the moon, during the fall of the Berlin Wall, during the Roman Empire, in prehistoric times, or among the dinosaurs.

The campaign will be animated in 4 languages by the Buzzman agency, with the campaign taking place in France, UK, Germany and Italy.

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