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By The Drum Team | Editorial

April 12, 2012 | 1 min read

Lucozade is set to add to its promotion of its new Revive sub-brand, with its TV ad by Grey London set to roll out in cinemas from next Friday.

Featuring the tagline ‘Witness My Revival’ and starring Sadlers Wells dancer Dickson Mbi, the ad is aimed at 25-36 year olds, with Grey’s in-house social media specialists The Social Partners launching a strategic influencer mass seeding project to support the ad.

From April, Toni & Guy will be offering consumers the chance to try in –store, alongside both Ted Baker and Office, will be involved in giveaways and sampling.

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