IPC Media to offer NME and Now through Google Currents

Publisher IPC Media is to launch entertainment title Now and music magazine NME through Google’s content platform, Google Currents.

The content provided by the two publications will be delivered through Google Currents to readers through an Android, iOS mobile or through Google Play or the Apple App store.

Emily Hutchings, publishing director, NME, commented: “On NME, we’re constantly striving to make our services more innovative, more powerful and more usable. Google Currents is yet another way in which our audience of avid music fans can connect with their favourite music brand, keeping them up to date with everything that’s happening in live music on a daily basis. We want to be everywhere our users want us to be and our new Live edition on Google Currents allows us to do just this.”

Sandy Gale, publishing director, Now added: “This is an innovative partnership that illustrates the growing power of Now in the digital space. Now already delivers a daily definitive fix of the hottest celebrity and style news to our consumers through nowmagazine.com, Twitter and Facebook, so our new Google Currents edition will give our consumers yet another great way to get close to the celebrities making the headlines .”