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Ink Scoot Travel & Leisure

Ink appointed to produce inflight magazine for Scoot


By The Drum Team | Editorial

April 12, 2012 | 2 min read

Travel media creator Ink has been appointed to produce the inflight magazine for Scoot, Singapore’s new low-cost, mid- to long-haul carrier.

The quarterly publication, called Scoot, will be aimed at young and young-at-heart travellers and will launch in June.

Campbell Wilson, CEO of Scoot, said: “We are really excited about launching our first flights in June this year and all the pieces of the puzzle, including the magazine, are now being put into place.

“With its understanding of Scoot’s brand and audience, we believe that Ink will be able to produce an inflight magazine that reflects our values and what we stand for. We know that the creative team at Ink will deliver a fantastic magazine that engages with and strengthens our relationship with our guests.”

The magazine will provide content on fashion, sports, food and culture in the airline’s destinations, as well as news from the airline itself.

Gerry Ricketts, managing director of Ink Singapore, said: “As this is a new magazine, we have a blank canvas to develop compelling and creative content that truly engages with the passenger and reflects the brand values and commercial objectives of one of the most innovative new airlines to launch this year.

“Not only that, but the routes it will offer and passenger numbers and demographic it will carry, will provide a great medium for other brands to spread their messages and reach new customers. We have built a fantastic team for Scoot who will not only create exciting content, but also generate revenue that can then be expanded into other media such as targeted advertising on confirmation pages, emails, itineraries, check-in emails and print-at-home boarding passes.”

Ink Scoot Travel & Leisure

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