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Honda to overhaul digital presence across Europe following LBi appointment


By The Drum Team | Editorial

April 12, 2012 | 1 min read

Honda Motor Europe is set to overhaul its online customer experience across Europe with the appointment of LBi with the contract.

The agency has been chosen, following a competitive pitch process, to relaunch Honda’s online presence across 22 European markets, with the aim of delivering a customer engagement platform to take the automotive company forward.

Over a 12-month period, LBi will work with Honda to device and implement a site that will be user-centric, technologically advanced and visually stunning, with the aim of allowing users the opportunity to engage with Honda’s cars, motorbikes and power equipment.

Jon Gibson, European digital marketing manager for Honda, explained that LBi was chosen to help the company best harness digital channels and build business value.

Anil Pillai, UK chief executive of LBi, added: “We’re incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations. The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda.”

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