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Find Invest Grow appoints Aspectus PR to manage communications


By The Drum Team | Editorial

April 12, 2012 | 2 min read

Venture capital firm Find Invest Grow (FIG) has appointed Aspectus PR to manage its communications campaign.

James King, co-founder of FIG, said: “From a PR perspective we had a pretty clean slate for Aspectus to work with and we were impressed with how quickly they developed our messaging and got us in front of the press.

“We have a disruptive business model that we are bringing to the venture capital market and needed an agency with the passion and creativity to get our very different story across. I’m confident we have found that in Aspectus and look forward to working with them to drive all of our communications activity.”

The appointment has come as FIG unveils its new model for venture capital.

Alastair Turner, managing director at Aspectus PR, added: “There’s a new generation of businesses in the financial services sector that are innovative and creative. This is exactly what FIG represents and we are delighted to be serving such a dynamic and exciting business. The account represents a great opportunity for the financial services team to showcase all of their skills, from branding and positioning to content production, media relations and general communications and marketing counsel. We look forward to what will no doubt be a fast-paced but prosperous relationship.”

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