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BEAR Nibbles

BEAR Nibbles to roll out its first ad campaign


By The Drum Team, Editorial

April 12, 2012 | 1 min read

Dried fruit snack brand BEAR Nibbles is set to launch its first ad campaign next week with press ads to roll out in The Times and Metro.

Created in-house, the campaign will also include point of sale packs, sampling, free pack offers and a social media push.

Victoria Willis, head of marketing for BEAR, said: “We’re really excited about BEAR’s first ever advertising growl! The brand has more than doubled in size in the last year, driven by a healthy rate of sale as more people get their paws on BEAR Yo Yo’s and Fruit Nibbles for the first time.

“An estimated 37% of the population will see BEAR’s advertising over five times during the campaign, and we are looking forward to seeing the further sale uplift (paws crossed…).”

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