Panasonic appoints Andrew Denham to manage European brand strategy
Panasonic has promoted Andrew Denham to the newly created role as brand strategy director for Europe, where he will oversee key marketing channels including digital, store fronts and mass media.
Denham, who previously held the role of UK marketing director, will also continue to handle the Olympic brand strategy for Panasonic.
The UK chief marketing role will be split amongst three staff members: audio visual marketing will be headed by David Preece, home appliance marketing by John Hardy and brand communications by John Dixon. They will report to European deputy managing director Jiro Nakami.