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Plusnet Broadband Drum News

New strapline to be introduced by latest Plusnet campaign - 'We'll do you proud'


By The Drum Team | Editorial

April 11, 2012 | 2 min read

A new direct response TV campaign from Plusnet is set to roll out, featuring the company’s new strapline ‘Plusnet – we’ll do you Proud!’

This is the first change of strapline since the introduction of ‘Good honest, broadband from Yorkshire’ two years ago, but continues to feature comedian Craig Murray as Joe and the Plusnet brass band.

The ‘Cheerleader – Dad Therapy’ campaign has once again been created by Karmarama, and will be begin to air today (11 April) to promote half price broadband to new customers when they purchase the home phone offer.

Maxus was media planning and buying agency, with the campaign set to run across several platforms including TV.

Nick Rawlings, commercial and marketing director for Plusnet, commented: “This is our promise to do right by our customers and our people. We believe in straightforward and honest conversation, nothing has changed from this perspective but we’re keen to build awareness of our growing product portfolio, nationwide availability and award winning customer services.”

Plusnet Broadband Drum News

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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