American socialite Kim Kardashian is crossing the pond to London to flog her weight management product, Quicktrim, in a £500k PR and marketing campaign devised by Guerilla Communications.
This will include a VIP launch of the diet regimen with Kardashian in May, alongside advertisements on national TV and online media to herald the products April launch.
James Allen, Managing Director, Guerilla, said, "We have worked with Rowlands for ten years now and when we were approached with this opportunity we jumped at the chance. We are delighted to be organising the VIP event in London and are working on a few ideas that will make it a real talking point nationally and internationally."
Quicktrim is currently the leading weightloss brand in America.