The Independent announces Spotify partnership for music-related features
The Independent has today rolled out a partnership with Spotify, allowing users to listen to Spotify content while viewing relevant music-related features on the website.
The Spotify Play Button will be featured alongside selected music-related reviews and editorial, so readers can listen to individual tracks, playlists or whole albums.
Gustav Söderström, chief product officer at Spotify, said: “We’re hugely excited to be launching the Spotify Play Button today, in partnership with the brightest and best sites on the web, such as independent.co.uk.
“From today, the Spotify Play Button gives sites the ability to share access to any song, album or playlist through Spotify, creating a personalised soundtrack to their website or blog. Spotify is lighting up the internet with music.”
Jack Riley, head of digital audience and content development at The Independent, said: “The addition of the Spotify Play Button is another fantastic way for our readers to interact with our stories in new ways. It adds a fresh dimension to independent.co.uk that uniquely mirrors the way our users want to consume media – taking them beyond reading a review of an album, to actually listening to it – and builds on the unprecedented successes of previous initiatives such as Facebook ‘Recently Read’.”