David Beckham to be Elle’s first solo male cover star
Erstwhile footballer David Beckham has been selected by Elle magazine to be their first male solo model for their July 2012 Olympic edition.
Beckham will become the ‘face’ of the title during the sporting spectacular giving the brand a timely fillip with one of the best known names in the business gazing out from their front cover.
Previously men given the honour of appearing on the cover of the women’s mag have done so with their girlfriend or other famous face draped around them but in this instance the Olympic ambassador will be leaving his missus at home.
Former cover models include Ewan MacGregor (who posed with Renee Zelwegger) and Liam Gallagher who shared page real estate with his wife, Nicole Appleton of All Saints.
Elle editor-in-chief Lorraine Candy said: "David Beckham is a national hero, so we saw an opportunity to shoot a celebratory cover to support an historical and patriotic year.
"He is an icon and ELLE is known for featuring icons on its cover. This is a first for us on the newsstand and I believe he is loved by men and women alike.
"Anyway, who doesn't want to see a picture of one of the world's most handsome men on the front cover of a magazine? It will be a collector's issue."