Confused.com releases House of Horrors Facebook video app to encourage home insurance takeup
Confused.com has launched a Facebook video app that aims to highlight the importance of home insurance, alongside the launch of its Nectar campaign.
The ‘House of Horrors’ app, created by A Social Media Agency, has been released as part of the company’s social media marketing campaign, highlighting why home owners need insurance.
The app presents a video of a burglar breaking into a home, which is made to feel like the user’s own home, through information taken from the user’s Facebook account.
The video includes the end line ‘cover your possessions at Confused.com’.
It has been released alongside Confused.com’s Nectar promotion, offering customers 1,000 Nectar points with every home, pet, bike and car insurance policy bought through the site. Life insurance customers will receive 3,000 Nectar points through the promotion too.
Mike Hoban, marketing director at Confused.com, commented: “We’re looking to spark conversation with this video app and make people understand the importance of having home insurance. With the current challenging financial times, people may stop insuring their possessions just to save a few pounds, but this is false economy.”
Sharon Flaherty, head of content at Confused.com, continued: “The integration of information from users’ profiles, especially their photos, is bound to make people feel uneasy as though their home really has been broken into. However, this is a situation which is very much a reality given that the British Crime Survey reported a 5% rise in burglary in the 12 months to September 2011*.”
Laura Edwards, account manager at A Social Media Agency, added: “We wanted to make the experience of users having their home broken into as real as possible. Building Google Maps into the start to show their street was a big part of this, immediately putting you on edge.”