Associated Press unveils beta version of video hub
Associated Press has today unveiled the beta version of AP Video Hub, delivering video news from AP’s journalists in the field to digital customers’ desktops.
Functionality includes a “follow” stories feature that alerts users via Twitter as new content on the story arrives.
Daisy Veerasingham, senior vice president, who heads AP’s video business internationally, said: “AP Video Hub represents a major opportunity for the AP. Video news is no longer the sole preserve of terrestrial and satellite broadcasters and AP Video Hub addresses this with an offering for the rapidly growing segment of the media market – online video news. Overall AP estimates that over the next few years the value of the online video news market across Europe and Asia will continue to grow by up to 13 percent and 16 percent, respectively, per year.
“This launch forms a key part of our video business transformation program -- a multimillion-dollar upgrade to transform our entire video business to ensure we maintain our leadership in video news. The investment is providing AP customers with a wider range of options in how they receive video content, both in the traditional broadcast market and on digital platforms. Not only will all AP’s news be fully HD by the end of May, but we will also be able to deliver it on more platforms than ever before.”