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Funeral director embraces social media

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By John Glenday | Reporter

April 10, 2012 | 1 min read

CPJ Field, a funeral director dating back to the late 1600’s has appointed SiteVisibility to implement a full SEO and social media strategy for its web presence.

This will ensure that local keywords are targeted across the family owned businesses 30 premises across Southern England.

CPJ Field & Co Director Charlie Field said: “In order to continue the success of the business and the CPJ Field tradition which has been in place for hundreds of years, it is vital that we keep in touch with the latest marketing and communication trends and this SEO and Social Media campaign will ensure we are able to do this effectively.”

Jason Woodford, Chief Executive of SiteVisibility, added: “Social media is still a relatively new area for the funeral industry in the UK, with few funeral directors currently embracing the opportunities that social media marketing offers. Forward thinking has long been the secret to the success of CPJ Field & Co and we are delighted to be working with them to ensure that their SEO and Social Media campaign is delivered successfully while acknowledging the sensitive nature of their business.”

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