Fluid creates web game for Buffalo Technology UK


By The Drum Team | Editorial

April 10, 2012 | 2 min read

Buffalo Technology UK has launched a new web app inspired by online game Plumber to familiarise people with its products and services.

Developed by Manchester agency Fluid Creativity, the game promotes Buffalo's external storage and wireless networking products by challenging players to find the right pieces of cable or technology to connect different hardware devices before successfully transferring data.

Those with the highest scores stand a chance of winning money off Buffalo products.

The game was built by Fluid using HTML5 and CSS 3 technology and can be played on both computers and mobiles.

Agency managing director Lee Turner said: "Our challenge was to identify a digital solution to increase brand and product awareness and find a way for consumers to explore Buffalo’s product range in an entertaining and interactive way while maximising the potential of viral marketing.

"'Gamification’ or applying game design thinking to non-game applications to make them more fun and engaging and rewarding online gaming with real life rewards, as we have done here, is widely recognised as one of the most important emerging trends in technology and marketing."

Buffalo will be showcasing the new web application this week at The Gadget Show Live 2012 at Birmingham NEC.


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