Diet Chef appoints Lakestar Media for search and social push
Diet Chef, the diet food home delivery company, has appointed Lakestar Media to handle its search engine optimisation and social media strategies.
Edinburgh-based Diet Chef was founded by professional chef Kevin Dorren in 2008 and now says it has over 79,000 customers throughout the UK and Ireland.
The firm now wants a "comprehensive search engine optimisation strategy" to deliver targeted traffic to its website and improve onsite conversion rates in the the UK and Germany.
And it will use social networks such as Facebook and Twitter to deliver dieting tips and advice and seek recommendations on how to improve its products and services.
Liz Dale, marketing director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”