Clearcast launches new services for advertisers
Clearcast has launched a new range of services dubbed 'Clearcast plus' to help advertisers get their campaigns to air more quickly.
The new services range from early stage script development support to managing the administration of a campaign and last minute edits.
There is also now a senior executive dedicated to helping new or irregular advertisers and agencies who would benefit from extra support during the clearance process.
Kristoffer Hammer, head of policy and customer operations at Clearcast, said: "We have seen a growing demand from the advertisers and agencies we work with every day for more in-depth help throughout the creative process, like getting scripts and claims right from the start, something which the new service is designed to do.
"Further to this, the new TV Admin service will help those that don’t have the experience or resource to manage UK and international clearances. Nobody could be in a better position than us to offer help in these areas."