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Blue Insurances unveils multi-channel campaign with The Media Agency Group and Conrad Advertising

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By The Drum Team | Editorial

April 10, 2012 | 1 min read

Blue Insurances is set to roll out a four month multi-channel advertising campaign with The Media Agency Group and Conrad Advertising to promote its Multitrip.com product.

Designed by Conrad Advertising, with media planning and buying handled by The Media Agency Group division Out of Home International, bus advertising will run in Central London, Glasgow and Manchester; and 6-sheet advertising to take place at London Gatwick, London Stanstead, Manchester, East Midlands International, and Belfast International Airports from next Monday.

As well as the outdoor element of the campaign, radio division Radio Airtime Media this week launched a four-month airtime deal with GMG Radio’s Real Network to promote the travel insurance product.

Multitrip.com will sponsor Real Radio North West’s ‘Cash Calls’, as well as having 30 second advertising slots and holiday giveaways.

To launch the campaign Multitrip.com have full sponsorship of Real Radio’s channel on The UK Radio Player, and have total takeover of the Real Radio homepage with their advert and design.

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