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Sony Technology Drum News

Sony's new CEO expected to announce 10,000 job cuts and new direction this week


By The Drum Team | Editorial

April 9, 2012 | 1 min read

Sony Corporation is set to cut about 10,000 jobs as it aims to return to profit after four loss making years.

The news of the job cuts have been leaked a few days early, and expected to affect around six percent of its workforce, while the company is also expected to focus more upon its mobile output.

It is thought that the process will take two years to complete, with a restructuring plan expected to be announced by Sony's new CEO Kazuo Hirai on Thursday.

Reuters quotes Yuuki Sakurai, head of fund manager Fukoku Capital, which holds a small take in Sony, as having said that under a new CEO, it would be ‘easier’ to announce job cuts and a new business strategy.

"One of the things I'd like to see is that they shift their resources to other areas outside TVs ... If they stick to TVs, they may have to fight a war they may not be able to win,” he added.

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