The Drum Awards Festival - Social Purpose

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By The Drum Team | Editorial

April 9, 2012 | 1 min read

Petrer Briffett, managing director of LivingSocial UK spoke to The Drum at the Social Media World Forum, where he discussed the Daily Deals marketplace, the company’s use of social platforms to engage and promote their offers, the trend towards mobile and how the company aims to promote success within the industry.

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