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By The Drum Team | Editorial

April 6, 2012 | 1 min read

RBS is launching two new TV ads emphasing its Scottish heritage.

The ads break on Easter Monday and will air on STV and the Scottish regions of C4, C5 and Daybreak for four weeks.

One spot focuses on the bank's work with businesses while the other promotes its community involvement.

The adverts were born out of a longer film RBS made for staff and stakeholders in Scotland. It worked on the campaign with Frame, New Moon and MediaCom.

Andrew Wilson, head of group communications at RBS, said: "The 'This is Home' campaign highlights our role in the fabric of Scottish society and our deep roots here. The Scottish airport displays on the same theme have been very well-received and we hope these TV slots will prove just as popular."