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Oriflame Europe Drum News

Oriflame signs two year deal with Tina Kandelaki


By The Drum Team | Editorial

April 6, 2012 | 1 min read

Russian TV host Tina Kandelaki has signed a two year deal with Swedish beauty brand Oriflame, with the first campaign, produced by AC Production agency, to break on 30 April.

The TV ad will be supported by digital activity and posters, and will run throughout 40 Russian cities, the Baltic States and the Commonwealth of Independent States.

Kandelaki said: “It was a real pleasure to work with the Oriflame team and director Alexander Krause, especially after his work with Robbie Williams, Katy Perry and The Pussycat Dolls, to produce such great creative ideas. I am also proud to be able donate my fee to a cause I feel so passionately about - Education.”

Her first ad will promote the brand’s ‘Hyper length’ mascara.

Oriflame Europe Drum News

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