By Ishbel Macleod | PR and social media consultant

April 6, 2012 | 1 min read

O2 has unveiled a new TV ad, which launched online yesterday and is set to air on TV tomorrow during Britain’s Got Talent, to promote its new ‘On and On’ tariff.

The ad, created by VCCP and booked by Zenith Optimedia, shows bubbles taking over a town and will run for four weeks.

Part of a £7m campaign, the commercial will be supported by digital and press ads.

Sally Cowdry, marketing and consumer director for O2 in the UK, said: “O2 On & On gives our customers the most value we’ve ever offered in a Pay Monthly tariff.

“Whether they’re choosing to stay with us or joining O2 for the first time, they’ll be able to talk and text as much as they like, while enjoying the internet on their mobile absolutely worry-free. And only O2 has the added value benefits of priority access to 4000 acts a year with Priority Tickets and everyday offers and discounts with Priority Moments.”

O2 Telecoms Drum News

Content created with:

Zenith Media

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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