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By The Drum Team | Editorial

April 5, 2012 | 1 min read

M&S, who yesterday unveiled its summer campaign featuring celebrities such as Dannii Minogue, Twiggy and Gary Barlow, has now released behind the scenes footage with Adjust Your Set.

The ad itself, created by RKCR/Y&R, uses the tagline ‘a summer to remember’ and hints at events taking place in the UK this year, such as the Olympics – although as the retailer is not a sponsor, no direct reference is given – and the Queen’s Diamond Jubilee.

Adjust Your Set, which developed the M&S TV channel in 2009, has created a variety of behind the scenes videos to bolster the campaign, which can be seen on the M&S YouTube page.

Marks and Spencer Retail Drum News

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Adjust Your Set

A full-service digital content agency designed for next generation marketing We have been pioneers & distributors of video in a multi-screen world since 2008. We fuse content strategy, creativity & technology to enable brands to become always-on publishers in a customer-centric digital world.

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