esure and Sheilas’ Wheels appoint iProspect to drive awareness
Insurance brands esure and Sheilas’ Wheels have appointed iProspect and Carat to handle their search business.
The agency will work to drive awareness and increase customer growth for the brands across affiliate marketing, social media, analytics, paid and natural search.
Dorothy Fulton, head of direct acquisition at esure, said: “iProspect impressed us with their understanding of our brand. Their industry insight will help us achieve our results by adding an edge to our overall marketing mix throughout the digital marketing space.”
The agency will help to optimise esure’s digital search performance across its PPC, affiliate and display channels and deliver enhanced data management and attribution modelling.
Richard Morris, deputy managing director at, Carat added: ‘We are delighted that esure has chosen iProspect to manage their online activity as an expansion of the successful long term relationship we enjoy with them. This is a great step forward for both agencies and we are looking forward to seeing the results of the collaboration.’
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