‘Couch Potato’ survey reveals pay-TV losing ground to digital streaming
A study into the viewing habits of American ‘couch potatos’ has found an increasing number (some 3.58m) will have cancelled their pay TV subscriptions in favour of online streaming services by the end of 2012.
“The Battle for the North American Couch Potato” report showed that between 2008 and 2011 an estimated 2.65m people had scrapped their subscriptions as alternative mediums, such as Netflix , grew in popularity.
This equates to around 40% of US pay-TV subscribers foregoing their subscriptions through 2011.
A general trend has seen fewer numbers subscribe year on year to such packages with just 112,000 signing up in 2011 versus 272,000 in 2010 – although this number is likely to rise to 185,000 in 2012.
Increasingly advertisers are showing signs of following the viewers online with a 3% rise in online TV ad revenue projected this year.