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Bulmers set to launch AR campaign with Space to show how to serve a perfect pint


By The Drum Team, Editorial

April 5, 2012 | 1 min read

Bulmers is set to roll out an augmented reality campaign tomorrow, created by Space, to show consumers how to serve the perfect pint.

Consumers who have the Bulmer app will be able to see their pint become animated after scanning the QR code featured on POS posters featured in pubs across the UK.

Sampling of Bulmers in supermarkets will support the AR campaign.


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