WPP announces acquisition of advocacy firm Crowdverb
WPP has today announced that it has acquired the assets of advocacy firm Crowdverb and that it will be aligned with Direct Impact.
Based in Seattle with an office in Texas, the company offerings will include proprietary technologies, data and tools with advanced micro-messaging tactics that target the beliefs and attitudes of voters, consumers and activists.
The agency said: “In joining the roster of WPP’s public relations/public affairs companies, Crowdverb bolsters the depth of talent and reach of those businesses. In addition to B-M, WPP’s brands in the sector include Hill+Knowlton Strategies, Ogilvy Public Relations, Cohn & Wolfe, RLM Finsbury, Buchanan, Hering Schuppener, and Clarion Communications, amongst others.”
Terms of the deal have not been disclosed.
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