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Waitrose Retail Drum News

Waitrose unveils personalised direct marketing campaign with Kitcatt Nohr Digitas


By The Drum Team | Editorial

April 4, 2012 | 1 min read

Waitrose is launching a personalised Easter direct marketing campaign for myWaitrose members, created by Kitcatt Nohr Digitas.

The outside of the pack features an image of the new Heston from Waitrose Earl Grey & Mandarin Hot Cross Buns, which feature in Waitrose’s current Easter TV campaign, and carries the line “A little Easter something…especially for you”, with personalised wine recommendations and personalised vouchers based on customer behaviour inside.

Neil Stead, marketing manager of CRM at Waitrose, said: “Since the launch of our myWaitrose card, we have been learning more about the food and drink our customers love. This campaign is the first step towards us providing more tailored content and offers to myWaitrose members based on this learning. The more our members use their card, the more rewarding our communications with them will become.”

Waitrose Retail Drum News

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Kitcatt Nohr Digitas

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