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Street paper charity unveils new branding


By The Drum Team | Editorial

April 4, 2012 | 2 min read

The International Network of Street Papers, a charity which supports publications such as the Big Issue, has revealed its new brand identity.

Created by 999 Design, the logo's four bright colours are said to "represent the diversity of the street paper network", which spans 122 different social enterprises in 40 countries.

INSP executive director, Lisa Maclean, said: "999 have generously offered this work free of charge, following their popular design of our annual campaign, which was published by more than 70 street papers last year.

“While the core vision and mission of INSP remains the same, we believe that this new look will help us present a forward-looking and dynamic image to supporters, partners and the media. In turn, it will help us ensure that the worldwide street paper movement is best supported to assist homeless people everywhere.”

The new branding comes at a time when the INSP is encouraging street papers to embrace the online age. Later this year it will launch a pilot scheme where street vendors will sell a digital 'street paper' using QR code cards.

Along with the new look, the organisation has developed a series of 'INSPire' slogans such as 'INSPirational people' and 'INSPiring journalism' to use in its communications.

Richard Bissland, director of 999 in Glasgow, said: "The rebranding of INSP in itself isn’t overly elaborate, it is intended to give the brand a visually strong platform on which to build all their other 'INSPiring' communications and stories and be more visible to their stakeholders and supporters in print, online, or any other environment.”


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