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Maxinutrition appoints Stickyeyes to manage digital campaigns


By John Glenday | Reporter

April 4, 2012 | 2 min read

Maxinutrition, the GSK owned sports nutrition brand, has appointed Stickyeyes to handle its SEO, PPC and social media campaigns.

The digital agency will be responsible for four brands in the Maxinutrition family; maximuscle, Maxitone, maxifuel and Maxiraw and will focus on bolstering the brands online presence, principally in the UK.

Stickyeyes recently ran Maxitone’s “Hello New You” social media campaign which issued a three month challenge to influential bloggers to educate women about the benefits of protein and encourage them to improve their lifestyles.

Gareth Foster, Director of eCommerce at Maxinutrition said: “Stickyeyes proactivity has resulted in significant account improvements in the short space of time since their appointment. Their strength in developing creative campaigns which benefits SEO, whilst placing consumers at the heart of their strategies, has meant we’re seeing returns in just a few weeks.

“We’re looking forward to seeing how a fully integrated online strategy can further increase our reach in such a competitive space”.

Phil Kissane, Managing Director at Stickyeyes said: “Our ability to present a fluid strategy, drawing on the team’s expertise in SEO, PPC and Social means we can easily adjust the mix to maximise performance and place budget where it will bring the best results”.


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