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HIRO Media closes $5m funding round to support US expansion


By The Drum Team | Editorial

April 4, 2012 | 1 min read

Video advertising management and optimization technology company, HIRO Media, has closed its $5m funding round, following deal announcements from VoD company Viewster, Universal McCann Digital and YBRANT.

Ariel Napchi, CEO of HIRO Media, said: “It has been a pivotal year for HIRO Media as we ended 2011 as a profitable company. This growth reflects the fact that we are able to provide superior video advertising solutions for online video advertisers and the sector’s realization that this is an expanding market.

“To take advantage of this rapid growth and to extend our presence in the US, it became clear that we needed to raise additional investment.”

The funding will be used to open a New York Center of Development and Support to serve its US customers.

Jim Mazzarella, HIRO Media’s new US director of advertising products, said: “This investment will strengthen HIRO Media’s position in the global online video advertising industry and will enable us to become a central resource within the buy-side landscape.”


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