AHF unveils marketing campaign with Outsmart

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By The Drum Team | Editorial

April 4, 2012 | 1 min read

Furniture retailer AHF has unveiled a new marketing campaign, created by Outsmart, to run for two weeks for the Easter period.

The marketing includes POS, full page press ads and a regional radio advertising campaign, using a media strategy mapped by Outsmart and Boutique Media Communications.

Matt Hesketh, sales and marketing director of AHF, said: “The timing of the new campaign is significant - Easter is an important weekend for the retail industry, and a time when many people turn their attentions to home improvements. Delivery charges on major purchases such as furniture are a bugbear for customers, so we hope this fun, upbeat campaign will differentiate us from our competitors.”

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