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Trinity Mirror enlists Affiliate Window for Happli lead generation drive


By The Drum Team | Editorial

April 3, 2012 | 1 min read

Trinity Mirror Group has chosen Affiliate Window to handle a lead generation campaign for its new daily deals site Happli.

Affiliate Window's Lead Generation service has been charged with helping the new site build its customer prospect database via a multitude of different lead sources.

Mark Hales, marketing director at Happli, said: “One of the leading factors that made the decision simple over which lead generation service to select was the matching of the ethical values between Affiliate Window and Happli. We require an experienced team that work openly in partnership to help us achieve our goals."

Michelle Boxall, head of lead generation at Affiliate Window, added: "I am delighted to welcome Happli to the network, this will be a hugely popular campaign and one which I will enjoy watching evolve over the next 12 months."


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