By The Drum Team | Editorial

April 3, 2012 | 1 min read

EDF Energy has launched a new TV campaign which introduces a curious-looking brand mascot dancing along to the Phil Oakey hit 'Together in Electric Dreams'.

The 'Feel Better' ad by Abbott Mead Vickers BBDO encourages viewers to take up EDF's new Blue+Price Promise tariff.

As well as the 60-second spot, which is now on air, the energy giant is also running a coverwrap on today's Metro.