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IPC Media launches gaming division IPC Play


By The Drum Team | Editorial

April 3, 2012 | 1 min read

Magazine publisher IPC Media has today launched a new gaming division dubbed IPC Play.

IPC Play "will deliver compelling standalone games for multiple platforms, as well as creating advergames as part of a broader integrated campaign", the company said in a statement.

It will be supported by IPC Games Studio, the in-house design and build studio made up of the technical talent behind Mousebreaker and Feelgood Games.

Creative media director Matt Downs, who is leading the commercial roll out of IPC Play, said: “IPC Media already has a track record of successfully delivering impactful casual gaming partnerships for clients including Land Rover, Barbour, Disney, Pepsi Max and P&G.

“IPC Play can deliver the concept, the game, trusted media brands and the seeding network - so a valuable one-stop-shop for paid, owned or earned media strategies.”

To promote its new offering IPC has launched a dedicated website and an interactive skill game which challenges media agencies to compete against each other for the chance to win prizes.


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