Heineken returns to TV screens with ‘The Date’
Lager brand Heineken is set to make a return to TV screens this month with its broadcast of The Date, the second flick in the brands Open Your World campaign.
Dreamed up by advertising agency Wieden and Kennedy Amsterdam the 60 second clip tells the story follows the Heineken Legend as he woos his date in a tribute to magical nights out.
Bruce Reinders, Brands Director- Premium Lagers at HEINEKEN in the UK, said: “The Date, which follows Heineken’s previous TV advert, The Entrance, attracted more than 4 million hits on YouTube in the first three weeks of its launch when it was released through Video On Demand in January. That number has since risen to almost 10 million hits, and the new six week TV burst will help to continue to spread Heineken’s ‘Open Your World’ message throughout the UK.
“Like its campaign predecessor,’ The Entrance’, The Date plays cleverly and effectively on the popularity of ads which use humour and excitement to engage viewers and the brand’s worldly, open-minded and confident personality is perfectly conveyed through the new ad - proving that in every Heineken drinker there is a legendary hero in the making.”
The Date will be shown on ITV1, Channel 4, Channel 5, Sky1, ITV2, ITV4 and The Drum.