Ricoh unveils new global brand message

Ricoh, the information infrastructure provider, has announced that it is to introduce a new global tagline – imagine. change., as part of efforts to express its evolving brand message internationally.

The company worked with Interbrand on the project.

Shiro Kondo, Ricoh President and CEO, said: "The ability to change is a key element of a successful business today. Technology is changing at an unprecedented pace, and there is increasing pressure for customers to change along with it.

“Those who cannot keep up will be left behind. At Ricoh, we are committed to helping our customers embrace change through innovation. That is what we mean by imagine. change."

The global roll-out will take place immediately.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.