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Jo Pallan hires Echo PR to promote new salon


By The Drum Team | Editorial

April 2, 2012 | 1 min read

Jo Pallan has appointed Echo Public Relations to promote the opening of her new eyebrow shaping salon in Manchester.

Echo's brief is to promote the new salon to the region's lifestyle media and beauty bloggers and to raise the profile of Pallan herself within national and consumer titles.

The agency will also implement a social media strategy on behalf of the brand, which already has a salon in Leeds.

Pallan said: "PR is a vital part of the marketing strategy for our new salon and the team at Echo impressed us with their knowledge of local media and creative ideas to raise awareness of the Jo Pallan brand.”


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