Harrods Retail Drum News

Harrods magazine unveils new iPad app

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By The Drum Team | Editorial

April 2, 2012 | 1 min read

Harrods magazine has today unveiled a new iPad app, featuring content from the magazine and updated monthly.

Deborah Bee, editor-in-chief of Harrods Magazine, said: “The Harrods Magazine app was originally conceived to be the digital version of our print magazine, giving our overseas customers the opportunity to stay in touch with the world of Harrods. However, as digital technology has so rapidly integrated into our lifestyles, the app also offers us an opportunity to bring the magazine to life with multisensory content.”

Guy Cheston, director of Harrods Media, said: “This is a really exciting development for Harrods Magazine and a great opportunity for brands to engage with Harrods’ customers through the digital medium.”

The free app will include behind-the-scenes video footage, beauty tips and the ability to create a ‘wish list’ of featured products.

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