Game on for Game following buy-out


By John Glenday | Reporter

April 2, 2012 | 1 min read

Troubled High Street retailer Game has been granted a reprieve after the investment group Opcapita announced that it was purchasing a large part of the stricken organisation.

The move will safeguard some 333 Game stores but analysts are warning that the group will need to change its approach if it is to prosper in a chastened retail environment.

Commenting on the buy-out Danny Jatania, a consumer champion and CEO and Chairman of Pockit, says, “If a company like Game is to survive, it’s imperative for it to adapt and innovate to consumer spending patterns. Currently the high street is going through a major evolution as a result of consumers using the huge savings offered by the online retailers to purchase goods. Game will have to completely rethink its strategy and will need to work in harmony with this growing trend.”

“More and more retailers are using deals, vouchers, in-store and online cashback, in the face of a fiercely competitive retail environment. It is important for retailers to extend these deals to the high street to increase foot fall as part of their growth plans.”


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