The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Britvic Toys R Us Drum News

Fruitshoot celebrates multipack launch with TOYS ‘R’ US


By The Drum Team | Editorial

April 2, 2012 | 1 min read

Britvic has worked with The Marketing Store to launch its multipack of Robinsons Fruit Shoot, featuring an on-pack promotion from TOYS ‘R’ US.

Each 15 bottle pack of the juice drink will offer parents £5 off when they spend £30 in store, as well as a chance to win a £500 TOYS ‘R’ US trolley dash.

Jo Plummer, senior account director at The Marketing Store, said: “Fruit Shoot is already a kids’ party favourite, so we wanted to do something to help make mums’ lives easier in the lead up to a party occasion. Not only will our multipack promotion give mum a helping hand buying presents from top toy retailer, TOYS ’R’ US, but it will also give them the tools to plan a great party with minimum stress.”

Victoria Elsworth, Britvic commented: “Our research shows that kids’ parties are the number two consumption occasion for Robinsons Fruit Shoot, so along with The Marketing Store we’ve created online content designed especially for mums when planning their kids’ party event.”

Britvic Toys R Us Drum News

Content created with:

The Marketing Store

Find out more

More from Britvic

View all


Industry insights

View all
Add your own content +