Virgin Media Sir Richard Branson David Tennant

Virgin Media set to unveil new series of adverts featuring David Tennant, Richard Branson and a time machine


By The Drum Team | Editorial

March 30, 2012 | 2 min read

Virgin Media will tomorrow launch a new series of ads during Britain’s Got Talent, created by BBH and featuring David Tennant, Sir Richard Branson and a time machine.

Promoting the new Virgin Media Collections range of bundles, the multi-million pound campaign will run across TV, online and cinema with RAPP handling direct response and BD Network managing retail activity. Media planning and buying is being handled by Fifty6.

Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering. The new work uses the superiority of our products to deliver on value, simplicity and choice, all signed and sealed with a Virgin sense of humour!"

The first of three ads will feature David exploring his own back catalogue, discovering on demand shows and movies whilst Richard makes a time travel discovery of his own; the second features the pair meditating with the knowledge they can catch up on TV later while Richard shows off his best whale song rendition; and the third ad, David watches a high definition nature documentary and fights off a jellyfish.

Virgin Media Sir Richard Branson David Tennant

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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