Virgin Media set to unveil new series of adverts featuring David Tennant, Richard Branson and a time machine
Virgin Media will tomorrow launch a new series of ads during Britain’s Got Talent, created by BBH and featuring David Tennant, Sir Richard Branson and a time machine.
Promoting the new Virgin Media Collections range of bundles, the multi-million pound campaign will run across TV, online and cinema with RAPP handling direct response and BD Network managing retail activity. Media planning and buying is being handled by Fifty6.
Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering. The new work uses the superiority of our products to deliver on value, simplicity and choice, all signed and sealed with a Virgin sense of humour!"
The first of three ads will feature David exploring his own back catalogue, discovering on demand shows and movies whilst Richard makes a time travel discovery of his own; the second features the pair meditating with the knowledge they can catch up on TV later while Richard shows off his best whale song rendition; and the third ad, David watches a high definition nature documentary and fights off a jellyfish.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.Find out more
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